Give Your Way’s Logo Process
I met the founder, Jen, of GiveYourWay.Org as she found me on AwesomeWeb, a lister for freelance services. A couple of chats on the phone, I knew we’d make a great partnership. Jen has all the passion in the world for non-profits and charitable organizations. Her website, currently under development, is an online charity listing where you can search for charities to donate to, register yourself as a volunteer, and find charity events near you – and, well, across the nation.
Since MaryMakingTX is a big supporter of non-profits, of course I was happy to taken on this client. We agreed on a four concept logo package.
After some initial conversations, here are the concept logos I came up with for her. Full-color and invoking the online navigational feel. but keeping a modern, digital edge to them.
The concept and idea of hands holding the world was a clear winner. Jen loved the idea. After that, I came up with some other possible logos for her, based on some conversations we had. She really liked the heart pins from concept logo #1 as well, so we tried to incorporate those. They were simplified down to two colors (orange and white).
A couple of conversations later, we decided to nix the map pins (However, Jen did like them so much, that she acquired the rights to them to use on her charitable navigation website). We were really trying to nail down the right set of hands, and Jen wanted a more realistic earth. The next set of logos came from that idea. The globe was created using Google Earth, and focuses on North America, the flagship center of the database.
After that round, we decided to just nix the hands entirely and have a global focus; since the point of this website is that anyone can donate to any charity, all the way across the world. All they need is internet access. We played around with some different ways to accomplish this:
Finally one day we stumbled upon a solution. Jen had the great idea of including a giving hand, and I came up with the idea to round out that idea with a heart (I think). Talking to Jen was always so much fun, I’m not quite sure how it came together. We decided to go with interchangeable, yet similar, logos that she could use in different places.
I also went on to create a set of web badges for her and her organization, which you can read about here.