Come and Organize It
One of my first clients as a full-time freelancer was Kasey Rhodes of Come & Organize It. I have to say, Kasey is one of the most energetic and fun clients I’ve ever spoken to.
Come and Organize it is a multi-function small business operating in Central Texas. It’s original focus was professional organizing services, but has since branched out into event planning, digital media conversion, and more. Kasey has a real passion for organizing people’s lives on many levels.
While this is a great way to monetize a lot of activities, it presented a challenge. How do we capture all of that into a single logo?
My original conversations with Kasey led to some directions:
- Some Come & Take It cannons, delicately and appropriately arranged into sized boxes
- A Come & Take It cannon blowing items around, blasting them out of their messy ways
- Knolling. (If you are not sure what knolling is, click here)
Here’s the first round of logos I created:
Kasey liked three of them, but requested I take them in a different direction. I then came up with the following to explore which direction she’d like to continue with:
Ultimately, the knolling concept won. It encompassed all possible routes she wanted to explore: planning weddings, planning baby showers, organizing businesses, organizing homes, setting up accounting softwares and getting financial situations organized, converting VHS to DVD/Blue Ray, and so much more. After working together, we came up with a complete set of branding for her to use.