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Sweet B's Bakery Logo Process - MaryMakingTX
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Sweet B’s Bakery Logo Process

Sweet B’s Bakery Logo Process

Earlier in the fall, I was asked to design a logo for Brie, who’s opening Sweet B’s Bakery in my hometown of Gonzales. She was looking for something super feminine and chic, and of course, I was psyched for the task. She even went through the trouble to create an inspiration board on Pinterest to kick off our collaborative project! Doing this is a great idea for any project that involves design: It conveys instantly what you’re looking for, what feel you’re aiming for, and which direction to take. It also gives your designer a lead for what follow-up questions to ask.


I created a customized quote that would fit into the budget for Sweet B’s Bakery and we got to work. Brie wanted something definitely feminine, and she already had particular colors and imagery that she wanted to stick with. She really liked the look of watercolor images, and knew that she wanted the imagery of a baking tool within her logo and branding. We set out focused on an artisan-style mixer, a whisk, a pastry bag, and a rolling pin. And flowers. So many feminine flowers! She also has a lot of exciting ideas for her bakery. I’m sure she’ll be happy to share all of the information on them when she opens.

The first round of logos I drafted for her were the following:


Something I really liked about working with Brie was she already had a focus group ready to run her logo by. She provided feedback based on what she thought, as well as her family and friends. Something I hadn’t thought of was whether or not people would understand what a pastry bag was used for if they had never used one – which makes a lot of sense. If you’re inclined to visit a bakery for the sole purpose of purchasing a sweet you wouldn’t make yourself; the likelihood of you not knowing what a pastry bag is will probably be higher.

Brie then decided she wanted to narrow the imagery to a whisk, a rolling pin, and flowers, and see what sticks. I then made the following logos for her:




#2 out of that round was definitely the front runner. The only thing left to do was fine tune the logo, and see it in very similar scenarios, all side-by-side, and see in what direction Brie wanted to move in.

The image below kind of looks like one of those “spot the differences” activities, doesn’t it?


And from those, we got Brie’s final logo for her! I absolutely can’t wait until she opens. Her bakery is going to be in Gonzales, Texas; and I know is going to be just what that town could use.


If you’re interested in collaborating together on a logo, a great way to get started is by using my online form!

Mary Scheske Wharmby
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