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The Logo Process - MaryMakingTX
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The Logo Process


By far, the most important step you can take to being marketing is to establish a logo, marketing palette, and organization branding. Congratulations to you on launching your side hustle, taking the next step in establishing your presence in today’s bustling society.

I am totally ready to get a logo! How do I get started?


When you’re ready to start the process of a logo, I’m ready to help you. What my responsibilities are as your logo creator?

  • Become familiar with your organization and it’s goals
  • Figure out how to portray your personality as a business
  • Apply color psychology to immediately convey subtle clues to your audience
  • Provide high-quality files (all logos are delivered as a PDF, a JPEG, and a PNG with transparency background)
  • To carve a path and set your pace for your future marketing projects: establishing the look and feel of your organization that lends itself to every facet: letterheads, business cards, websites, shirts, promo items – everything.

Allow me to break down the process for you.


  1. Contact me for an initial conversation about creating a logo, and ensure I can fit you into my current workload.
  2. Based on that conversation, I will email you a quote for your review. Each quote spells out that I will be provided you, initially, with six concept logos to choose from. It also includes how many rounds of logo edits will be included, and the associated costs of additional rounds, if needed.
  3. After you review with the quote, I will send you an agreement. The agreement includes a bit more detail about the logo process, and spells out what I intend to offer you, as well as what I expect from you as a client (payment for services, and responding to my logos with feedback). The agreement is easily executed, I create documents that you can type in your initials and sign via e-signature.
  4. If you do not wish for me to share any of the concept logos in my portfolio, please address that concern at this time.
  5. I also collect 1/3rd of the final costs to begin work. It is due at the time of the signed agreement. I accept payment online but I do have some clients whom would rather mail a check.
  6. Each agreement has a stipulation that if you completely hate all of the concept logos, you can choose at that time to not continue the agreement. I can also add that 0 clients have taken advantage of this.
  7. To speed things along with becoming familiar with your brand, I send you an online questionnaire capturing the basics of your organization. After that, I usually like to establish either a meeting or a conference call to discuss your answers and jot down some ideas on paper.
  8. After a short time I need to develop your initial concept logos, I will email you a PDF laying them out. From that point, I will collect your (or your group’s feedback), and we will continue with the next round of logos. Very often, clients really like two or three of the six concept logos, and I take those and improve on them in the 2nd or 3rd round. Please feel free to browse the “LOGOS” section of my website to see examples.
  9. Upon completion, I deliver you a PDF, and JPG, and a PNG that you can take to promotional items and clothing stores. If you would like any other file types, please mention that before the agreement is written.
  10. The very last service I provide with logos is I kick start you marketing and branding guide. You will receive a marketing palette that outlines all of the proper identification codes of the colors used in your logo. They will include the HEX online web code, the PMS printing color codes, the RGB color codes, and the CMYK color codes. The palette will detail the two or three colors used in your logo, and will define four “highlight” colors that you can use to jazz up a website or create matching or coordinating shirts for your team. You use this palette to match every product with your logo together to create a strong presence. You will also receive a copy of the font used in the logo.


So what do you think? Want to get started? Send me an email or just go straight to the online questionnaire!