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The Nixon Livestock Commission Logo - MaryMakingTX
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The Nixon Livestock Commission Logo

The Nixon Livestock Commission Logo

When Kacey and Ross tapped me to create a logo for a business that had been in operation for over forty years, I was incredibly humbled and flattered. Most of my clients have been up and coming businesses just dipping their toes into building their infrastructure – so getting to tackle a new kind of project was both refreshing and exciting for me.


They filled out my online questionnaire and we got straight to work. We exchanged a couple of more phone calls and emails (even on Kacey’s drive into work! Every moment is a workable moment!), and I got to work.


I sent them some color samples and proceeded to work on logo shapes and themes while they decided on colors. Their vision was something that featured cattle – but no longhorns – to reflect the on-goings of their work. After showing me some very simple things they had in mind, I came up with their first round of logos.


Logos Round 1

They liked three of these logos so we moved forward with some edits. Some more minimal, some with different types of cow faces. I proceeded to send them Round 2 of logos based on the feedback I had received from them regarding the first round of logos.


Round 2 Logos


And then repeated the process: feedback and feedback implementation.


Round 3 Scratch Area

After this round, they took a step back to really fine tune what type of cow they’d like featured in their brand. I’d like to add right now (and this is something I hear a lot) – never apologize for realizing what you do not want. That’s why logos are a process, and they may take several rounds of feedback and editing to get it all just right.


After some regrouping and discussion, I came up with the next set of logos for them, featuring some of the colors they picked out. I also took their suggestions and tried to truly personalize it for them. The cow heads below in the 1 series were based on the first line of “Base Heads” I created in Illustrator.


  • Base 1 features the outline of the southwest streets of the city of Nixon in the forehead
  • Base 2 features the west outline of the state of Texas
  • Base 3 (which eventually won out as the favorite) features the left half of the star right out of the Texas flag
  • Base 4 is very similar to Base 1, instead using the current city limits of Nixon. After speaking to several agents and retired local government workers, it seemed this may not be a great route since redistricting is a thing, and this company will surely outlive the current demographic stats.


Round 4 Pallette 6


During this round, they also gave me my newest favorite client feedback: “They all look great! Deciding this is going to be hard!” – to which I replied, I’ve done my job 🙂


Round 4 Pallette 5

From there, they decided on a few edits would land them both an official logo and a sub-branding logo (which is featured in the header of this blog post). The official logo will be used for larger projects, and the sub-branding logo for smaller items, or on two-sided items.


So congratulations to the Nixon Livestock Commission on their new logo set – including a proper logo and a subbrand logo!


Mary Scheske Wharmby
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