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Cameron Financial Consulting Logo Process - MaryMakingTX
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Cameron Financial Consulting Logo Process

Cameron Financial Consulting Logo Process

Hey followers! This summer I’ve been working with Samantha Cameron, owner of Cameron Financial Services. She’s trusted me with both her logo AND her website, so I am really psyched about that. When we initially began, she confided in me her hopes to help others get out of debt. This could include anyone – college graduates, aging baby boomers, the middle class, the lower class – she can service anyone.

I was especially inspired by her vision of a logo that included a phoenix, rising from the ashes.

After discussing her work more, her work history, her personality, and her mission, I developed the following initial set of logos:

Set 1 of this concept logos was based on the thought that a phoenix could be composed out of a dollar bill, origami style; which is difficult enough to wrap your head around. It was cast out as an option. Set 2 was full of abstract phoenix birds, that would make compelling and modern style logos. Set 3 was the direct method of a phoenix rising from the ashes, in very very early stages. Set 4 was a phoenix in the negative space amongst a colorful chaos.

Sam had previously sent me a Pinterest board full of visions, preferred color schemes, and feels. Several of them were tattoos! That’s totally okay, I can get inspiration from anything you want to send along! She picked three and we moved forward onto the next round.

 

I really liked the way the next round came out. The vision moved forward with set #3.

 

 

It was clear at this time which direction Sam wanted to proceed. I then mocked up the following after she suggested one change:

After that, we came up with her new logo that conveys financial freedom, money savvy, and empowerment for her clients.

If you would like to partner with MaryMakingTX to design a logo, please visit my new inquiry form to get started immediately! 

Mary Scheske Wharmby
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