The Nixon Livestock Commission Logo
When Kacey and Ross tapped me to create a logo for a business that had been in operation for over forty years, I was incredibly humbled and flattered. Most of my clients have been up and coming businesses just dipping their toes into building their infrastructure – so getting to tackle a new kind of project was both refreshing and exciting for me.
They filled out my online questionnaire and we got straight to work. We exchanged a couple of more phone calls and emails (even on Kacey’s drive into work! Every moment is a workable moment!), and I got to work.
I sent them some color samples and proceeded to work on logo shapes and themes while they decided on colors. Their vision was something that featured cattle – but no longhorns – to reflect the on-goings of their work. After showing me some very simple things they had in mind, I came up with their first round of logos.
They liked three of these logos so we moved forward with some edits. Some more minimal, some with different types of cow faces. I proceeded to send them Round 2 of logos based on the feedback I had received from them regarding the first round of logos.
And then repeated the process: feedback and feedback implementation.
After this round, they took a step back to really fine tune what type of cow they’d like featured in their brand. I’d like to add right now (and this is something I hear a lot) – never apologize for realizing what you do not want. That’s why logos are a process, and they may take several rounds of feedback and editing to get it all just right.
After some regrouping and discussion, I came up with the next set of logos for them, featuring some of the colors they picked out. I also took their suggestions and tried to truly personalize it for them. The cow heads below in the 1 series were based on the first line of “Base Heads” I created in Illustrator.
- Base 1 features the outline of the southwest streets of the city of Nixon in the forehead
- Base 2 features the west outline of the state of Texas
- Base 3 (which eventually won out as the favorite) features the left half of the star right out of the Texas flag
- Base 4 is very similar to Base 1, instead using the current city limits of Nixon. After speaking to several agents and retired local government workers, it seemed this may not be a great route since redistricting is a thing, and this company will surely outlive the current demographic stats.
During this round, they also gave me my newest favorite client feedback: “They all look great! Deciding this is going to be hard!” – to which I replied, I’ve done my job 🙂
From there, they decided on a few edits would land them both an official logo and a sub-branding logo (which is featured in the header of this blog post). The official logo will be used for larger projects, and the sub-branding logo for smaller items, or on two-sided items.
So congratulations to the Nixon Livestock Commission on their new logo set – including a proper logo and a subbrand logo!