About Mary

Strategy meets execution.

I help organizations turn ideas into digital experiences that work. With 13+ years across marketing, communications, and web development, I specialize in creating solutions that are practical, measurable, and built to last.

What makes me different: I'm the rare hire who can lead the strategy, create all the content, build the website, and report the results — without handing off to three different vendors.

Mary Scheske
Core Competencies

Three disciplines, one professional

Every skill is tied to a real deliverable — not just a job description.

Strategy & Marketing

Data-driven plans that target the right audience, move the needle, and scale with the business.

B2B Marketing Strategy SEM / Paid Search SEO Demand Generation Content Strategy AI-Assisted Marketing Go-to-Market Strategy CRM & Lead Tracking Email Campaigns Analytics & Reporting Sales Enablement

Creative & Design

Visual content and copy that builds brand trust and converts — across print, digital, and video.

Adobe Photoshop Adobe InDesign Adobe Premiere Pro After Effects Canva Brand Identity Logo Design Copywriting Video Editing Social Content

Technology & Development

From custom-built websites to analytics infrastructure — the technical layer that makes marketing work at scale.

HTML / CSS WordPress Drupal Website CMS Google Analytics Google Tag Manager Reporting Dashboards Project Management IT & Media Support
Featured Work

Where all three come together

Real projects. Named clients. Specific outcomes.

AI-Assisted Content · UX Design · Web Development · Stakeholder Coordination

Historic Self-Guided Driving Tour — Gonzales Historic Homes

Conceived and built an interactive self-guided historic homes tour combining AI-assisted research and content strategy, custom UX design, and mobile-first web development. Coordinated across 8 organizations to align stakeholders and deliver a tourism product that replaced reliance on volunteer guides — driving a 60% jump in online engagement in its first year.

+60% Engagement 8-Org Coordination AI-Assisted Research Focus Group Tested Scalable — No Volunteer Required
View Live Project
Consulting · Web Development · Interactive Tool Design

Interactive Executive HR Tools — OP Consultants

Designed and built a suite of interactive HTML-based executive HR tools for a consulting firm's leadership team. The CEO's response on delivery: "Yes! And I love it." The engagement led directly to a retained consulting relationship for ongoing work.

Client Retained for Repeat Work Interactive HTML Tools Executive Audience
Email Marketing · SEO · Analytics · Consulting · Multi-Year Retainer

Full-Service Tourism Marketing — Tour Gonzales

Built and managed a complete digital marketing operation for a Texas tourism client over multiple years — including Constant Contact email campaigns, QR code strategy, mobile app content, Travel Texas co-op program coordination, weekly web performance reports, and ongoing liaison with Proof Advertising. Grew from a single project into a long-term strategic partnership.

Multi-Year Retainer Travel Texas Co-op Email · SEO · Analytics Agency Coordination Weekly Reporting
Analytics · Proactive Reporting

Proactive Post-Event Analytics — Laurel Ridge Garden Tour

After a key client event, delivered a full analytics report without being asked — breaking down 196+ tracked visitors by mobile vs. desktop, referral source, and peak sales day. Also created a proactive post-purchase downloadable welcome packet for the Winterfest event, again without prompting. Both initiatives exemplify the kind of ownership that turns a one-time project into a long-term relationship.

196+ Visitors Tracked Mobile vs. Desktop Breakdown Referral Source Analysis Proactive — Not Requested
Paid Search · SEO · Lead Generation

Google & Bing Ads + SEO Landing Pages — Elstner Dozing

Developed and managed Google Ads and Bing Ads campaigns for a land-clearing and construction company, alongside dedicated SEO landing pages designed to capture county-by-county search traffic. Delivered a detailed results report tracking leads, click-through rates, and geographic performance — giving the client clear ROI visibility for the first time.

Google Ads + Bing Ads SEO Landing Pages County-by-County Reporting Lead Generation
View Live Site
Career

Professional Experience

A track record of delivering results across marketing, communications, and digital media.

2012 – Present · New Braunfels, TX

Freelance Marketing & Web Consultant

MaryMaking Web & Media Design

  • Managed end-to-end marketing campaigns including strategy, content creation, social media, email, and analytics for 30+ clients across Texas
  • Built 17+ custom responsive websites for businesses, nonprofits, and community organizations
  • Created graphics, video, and digital content using Adobe Creative Suite (Photoshop, InDesign, Premiere Pro, After Effects)
  • Developed reporting dashboards to track campaign performance and ROI, reducing client reporting time by up to 80%
  • Applied AI-assisted workflows to content research, copywriting, and UX strategy

UTSA / AP Teacher Institute

Communications Lead
2010 – 2012 · San Antonio, TX

Supported 2,000+ educators with event communications and data-driven feedback reporting. Streamlined workflows saving 25+ staff hours per semester and introduced social media for internal program updates.

2,000+ Educators −25 hrs/semester Internal Comms

Texas State University

Media Specialist
2010 – 2012 · San Marcos, TX

Managed CMS systems, multimedia production, and IT support for 200+ students and staff. Developed training tutorials adopted by 10+ departments; reduced lab downtime by 30%.

−30% Downtime CMS Management 200+ Users

Guadalupe Valley Electric Cooperative

PR & Digital Media
2008 – 2010 · Seguin, TX

Launched GVEC's first social media presence from zero. Produced the internal newsletter Watts Up and supported 50+ community events annually, growing member engagement by 15%.

+15% Engagement First Social Media 50+ Events/yr

Advertas, LLC

Copy Editing & Design
2008 – 2010 · Houston, TX

Copy editing, design, and marketing collateral for local and regional campaigns. Contributed to engineering sales guides for Schlumberger — a globally distributed sales asset developed through the agency.

Campaign Collateral Sales Guides Agency Work
Education & Credentials

Academic & Professional Background

B.S., Agricultural Communications & Journalism

Texas A&M University

Webmaster Certification — Systems & Programming Languages

Austin Community College

Google Analytics in the Cloud Certificate

Coursera / Google

Project Management Professional (PMP)

Project Management Institute (PMI) — Completed 2026

Client Roster

80+ organizations served

Over 13 years of work across Central Texas and beyond — nonprofits, businesses, ranches, agencies, and government.

Web Development Graphic Design Production Media Development Consulting Email Marketing SEO Analytics
Nonprofits & Community Organizations
Gonzales Education Foundation
Web DevelopmentEmail MarketingGraphic Design
Gonzales Historic Homes Association
Web DevelopmentMedia DevelopmentConsulting
Come and Take It Celebration
Web DevelopmentGraphic Design
CTI Rifle Company
Web DevelopmentGraphic Design
Land O' Lakes Quilt Guild
Web DevelopmentMedia Development
Transcendent Parenting
Web DevelopmentConsulting
Find Allison a Kidney
Web DevelopmentGraphic Design
Gonzales County Youth Show Association
Web DevelopmentGraphic Design
Gonzales Little League
Graphic DesignWeb Development
Ortman Scholarship
Web DevelopmentGraphic Design
Gonzales Pilot Club
Graphic DesignWeb Development
Hometown Holiday Christmas Parade
Web DevelopmentGraphic Design
Gonzales Chamber of Commerce
Graphic DesignEmail MarketingE-Commerce
Luling Chamber of Commerce
Graphic DesignEmail Marketing
Gonzales Main Street
Graphic DesignWeb Development
Watermelon Thump
Web DevelopmentGraphic Design
Tour Gonzales
Web DevelopmentConsultingSEO
Seguin Cowboy Gathering
Graphic DesignWeb Development
Good Night New Braunfels
Graphic DesignMedia Development
GiveYourWay
Web DevelopmentGraphic Design
Class of '64 Vietnam Presentation
Media DevelopmentProductionVideo Production
Johnson Tailgating Club
Graphic Design
Political Campaigns
Graphic DesignWeb Development
Lake H4 / South Central Texas Water
Graphic Design
Local Business & Retail
Texpresso Coffee, Tea & Smoothies
Web DevelopmentGraphic DesignSEO
Big Doug's BBQ
Web DevelopmentGraphic DesignE-Commerce
Painted Heart Ranch
Web DevelopmentGraphic Design
Sweet B Bakery
Graphic DesignWeb Development
Blue Sky Cottage
Web DevelopmentGraphic Design
Bluestem Reserve
Web DevelopmentGraphic Design
Purple Cactus Pottery
Web DevelopmentGraphic Design
St James Inn Bed & Breakfast
Web DevelopmentGraphic Design
Gruene River Hotel + Retreat
Web DevelopmentGraphic Design
Come and Organize It
Web DevelopmentGraphic Design
Come and Sign It (Notary)
Web DevelopmentGraphic Design
Yesterday's Garden Flower Shop
Graphic DesignWeb Development
Clearly Texan
Graphic DesignWeb Development
Laurel Ridge & the Crystal Theater
Web DevelopmentGraphic Design
Texas Remarketing Auction
Web Development
The Lion and the Sloth
Graphic DesignWeb Development
Staci Wells – Wishing Wells Designs
Graphic DesignWeb Development
The Halfling Painter
Web DevelopmentGraphic Design
Tranquility Falls
Web DevelopmentGraphic Design
Dub Sportz
Graphic DesignWeb Development
Food, Health & Wellness
Revival Fitness Gym
Web DevelopmentGraphic DesignEmail Marketing
Bobcat Rehab and Sports Medicine
Web DevelopmentGraphic Design
Julie Yi Nourish
Web DevelopmentConsultingGraphic Design
Ready Prep Go – Food Services
Web DevelopmentConsulting
Recipe Bestie
Web DevelopmentMedia Development
Christmas Cards
Graphic DesignProduction
Agriculture, Ranching & Land
Graham Cattle Company
Graphic DesignWeb Development
Diamond Cattle Company
Graphic DesignWeb Development
Nixon Livestock Commission
Web DevelopmentGraphic Design
Rockin D Ranch
Graphic DesignWeb Development
Buck Naked Bulldogges
Graphic DesignWeb Development
Elstner Dozing Services
Web DevelopmentSEOGraphic Design
Black Water Oilfield
Graphic DesignWeb Development
Seals Family Properties
Graphic Design
Real Estate & Development
Ranch Locator Company
Web DevelopmentSEOConsulting
Osage Property Group – Realtors
Web DevelopmentGraphic Design
Gillum Development
Web DevelopmentGraphic Design
Pinnacle Realty
Web DevelopmentGraphic Design
Garen Reese Realtor
Web DevelopmentGraphic Design
Bonnie Lang (Music Artist)
Graphic Design
Professional Services, Legal & Finance
Weber Food Safety Consulting
Web DevelopmentConsulting
Coll Street Photography
Web DevelopmentGraphic Design
Hayward Guade Photography
Web DevelopmentGraphic DesignProduction
Ortman Fullilove Law, PLLC
Web DevelopmentGraphic Design
Jody Scheske PLLC
Web DevelopmentGraphic Design
Cameron Financial Consulting
Web DevelopmentConsulting
Marchel Walker Life Insurance
Graphic DesignWeb Development
Britney Caka Insurance Agent
Web DevelopmentGraphic Design
JMW Consultants
Web DevelopmentConsultingProduction
OP Consultants
Web DevelopmentConsulting
UP! Engineering
Web DevelopmentConsulting
Coeur Plan Services
Web DevelopmentConsultingGraphic Design
Gillette Air Conditioning
Web DevelopmentSEOGraphic Design
My Favorite Niece Remote Tech
Web DevelopmentConsulting
Government & Education
Air Force Research Lab (AFRL)
ConsultingMedia DevelopmentProduction
Gonzales Athletics
Graphic Design
Media, Content & Creative
SoCenTex News and Media
Web DevelopmentMedia Development
Baby Steps in High Heels
Web DevelopmentGraphic Design
Jolie Gray, Blogger
Web DevelopmentGraphic Design
The Charmed Craft
Web DevelopmentMedia Development
Two Guys Chucking Podcast
Media DevelopmentProductionGraphic Design
Reality Gays Podcast
Media DevelopmentProductionPodcast Contributor
Daisy's Projects
Graphic DesignProduction
Flames Dance Team
Graphic DesignProduction

Let's make technology work for people.

Whether you're growing a small business, scaling a nonprofit, or building out a marketing team — I'd love to hear from you.

Work With Mary See My Portfolio